In present wordpress is most effective and organized SEO friendly CMS. That is why this CMS is most popular. You will get lots of SEO plugins for wordpress. Using these plugins you can easily optimized your site. Other than this you can also do something for your site. It will also help your site SEO friendly.
Here we will give your some tips how you make most effective seo for your wordpress website.
1. URL > Permalink structure:
This is very important and effective rules for SEO. Permalink is a URL of your website's page. By default Permalink structure is like this: https://yoursite.com/?p=123 (post ID). You understand very well that this structure doesn't make any sense. So you need to make a SEO friendly and meaningful Permalink structure for your website's every page. You will get this link 'Permalink structure' under Setting>Permalinka menu. After go to this page you will select 'Post name' radio button. It means your URL structure will https://yoursite.com/aboutus or https://yoursite.com/services etc....
2. Stop 'Stop Word':
Stop word is very common or adjective word, that can hinder your SEO effects. Most of the search engine not consider Stop Words. Some example of Stop Words: of, or, a, the, an, and etc.... When you use any SEO plugin for your site then most of the plugin remove Stop Word from your slug when you save it. But you can do it by your own. when you add any post that time you can remove the Stop Word from permalink. You should do it manually. Because when you add any post then permalink field automatically take the post name from your title. It cannot remove the Stop Word automatically. So you should do it manually.
3. Use SSL:
In 2014 google announced that they'd give a ranking benefit to SSL enable site (HTTPS). Actually SSL used site is more secured. May be that is why google prioritize this. I think it will helpful for you if you move to SSL.
4. SEO friendly Page Title:
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